Bite Me: Packaging Insults Chewers as They Grab a Piece of Tooth-Shaped Gum

Bite Me: Packaging Insults Chewers as They Grab a Piece of Tooth-Shaped Gum

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December 24, 2019

Grace Ebert

“Your breath is horrendous.” Pink and red packaging by Zoe Schneider resembles a mouth and taunts users each time they yank out a tooth-shaped piece of gum. With flavors like Black and Blueberry, Citrus Smash, and Pummelmint, the antagonistic product is aptly titled “Bite Me.” Schneider is a recent graduate of the Rhode Island School of Design. You can follow her humorous designs on Instagram and Behance.






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