Cine a la Vista, visual identity by Leo Franchi

Cine a la Vista, visual identity by Leo Franchi

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Cine a la Vista is the only international film festival in Argentina where teenagers choose the winning films, the youngsters being the only members of the jury. I was in charge of the direction, design and animation of the branding, working along with an amazing group of designers and filmmakers.

Everything was made by cutting paper, finding the beauty of the texture imperfections in the only way the analog process can provide.

A ton of paper shapes were produced, each with different thicknesses in search of that “tangible” feeling.

More from Leo Franchi.


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