Clever Art Direction for Coke Advertising

Clever Art Direction for Coke Advertising

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Coke Bubbles is an advertising and art direction project shared by Sascha Kuntze, Aditya Hariharan from Dubai and Hugo Rochette from London. It’s the type of art direction I get really excited about because it is a clever example of photo-manipulation. Everybody is familiar with the Coke bubbles but the idea of making them using photo of a crowd was quite unique and very creative. At first I didn’t get it but when I payed better attention it was like the FedEx logo. That’s the reason we are featuring it here. Enjoy it!

Art direction

  • Chief Creative Officer: Paul Shearer
  • Executive Creative Director: Ramzi Moutran
  • Creative Director: Sascha Kuntze
  • Art Director: Hugo Rochette
  • Copywriter: Aditya Hariharan
  • Photographer: Daniel Botezatu
  • Photographer: Jelena Jankovic
  • Retoucher: Litematter
  • Retoucher: Ramadan Ibrahim
  • Business Director: Tarek Shawki
  • Senior Account Manager: Amy ElAskary
  • Marketing Manager: Effie Kontopolou
  • IMC Manager: Islam ElDessouky
  • Media / Connections Manager: Sherif Ghanem

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