Brighton-based studio Evermade and the World Wildlife Fund (WWF) have joined forces with an international group of 26 creatives to raise money and awareness for Earth Hour.
Creatives including artist and designer Camille Walala, Pentagram’s Matt Willey and photographer partner Giles Revell and illustrator Marylou Faure have been enlisted for the cause, each producing a piece in their own style.
“A uniform circular composition”
Those involved in the project were only given one requirement in the brief – that the piece created had to have “a uniform circular composition”.
The project has been underway since last November, according to Evermade managing director Harry Hayes.
Having involved so many creatives, the resulting cohort is diverse: Walala has used her signature vibrant colour and bold pattern approach, while printmaker Sarah Gordon has opted for a more botanical theme and Willey and Revell something altogether more abstract.
“It’s really interesting seeing the project come to life from so many different perspectives,” says Hayes. “Some are more optimistic than others.”
“Bringing creativity to the conversation of conservation”
In commissioning so many different pieces, Hayes says the aim of the Earth Hour X Evermade project is to “unite the impacts of individuals to create a collective campaign for change”.
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He explains the point of the project is also to “bring creativity to the conversation of conservation”.
“Art and design is one of the best ways of communicating any message, so bringing a visual to Earth Hour can only be a good thing,” he says. “It also brings a permanent presence the hour-long event as people will hang it up on their wall in their home, so it’s a constant reminder all year round.”
A digital Earth Hour
Scheduled to take place on 28 March at 20:30, 2020’s Earth Hour will be the 14th instalment of the event. Each year, the WWF uses the hour to shine a light on the climate crisis by asking citizens across the world to turn off their lights.
More recently, the scope of the movement has widened, and now also aims to showcase the pressing issue of the world’s nature and habitat loss, as the hands of climate change.
This year, with the ongoing coronavirus crisis affecting countries across the world, WWF are encouraging participants to engage with Earth Hour digitally.
According to Evermade, only 100 limited editions of each print will be made. Each will be priced at £100, with 100 per cent of the profits being donated to WWF. For more information or to browse prints, visit the Evermade website.
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