Your personal branding is going to be at the core of your marketing. Whether you’re marketing yourself for a new job or you’re developing a brand to become an influencer. Your branding is essentially the central theme of your site, social media, products and services.
Personal Branding; 5 Essential Elements You CANNOT Ignore
However, I do feel I need to be clear. Personal branding is not just your logo or your business name. To illicit any kind of trust, your brand needs to be crystal clear. It should be attractive, you should be excited by it and it needs to be powerful.
Your brand should be powerful enough to illicit action, build trust and attract customers. Seems like a tall order huh?
Once you’re crystal clear on how your brand and business should be, you gain a tangible way of talking to people about what you do. It makes it almost effortless and it’s easy to see how that can carry on into your marketing.
What is Personal Branding?
Personal branding means that you’re turning yourself into the face of your brand. This can mean either that your business revolves around you and your site is also your name. However, it could just mean that like me, your face (and maybe the cat) is central to your brand. You’re featured on the sidebar and you’re the face on your social media channels.
With a personal brand, you’ll also be able to easily become an influencer of some sort. That means you can get paid by brands to create sponsored content. Basically, it’s blogging. It’s what blogging has always been, at least since I started in 2007. It has just evolved and it got a new name.
How Much Does An Influencer Get Paid?
It’s common for an influencer on Instagram to get paid $1,000 for every 200,000 followers they have. If you have 1M followers, you can get paid $5,000 for something that takes literally five minutes.
Those are pretty good hourly rates but I beg of you, don’t become one of those influencers who decides to show their butt in a bikini and then tries to tie that to a serious message about the environment. It’s so gross.
When you’re creating your brand you are creating a memorable marketing message that will inspire people to take action instead of wanting to swear at you.
Use the Canva brand kit to ensure your branding is on point every time
How To Figure Out The Core Of Your Brand
>> Use this template on Canva
Your brand is the core of your business
You want your business to connect with people. Making a connection can only really come when you are sure of what you stand for, that you have a moral compass that is fully functioning. What feelings or emotions does your business inspire in you? Do you know what emotions you want to inspire in your potential customers? Remember, people don’t buy products, they buy stories.
Presentation Is Everything
Remember to always be consistent. Think about how you present yourself. It’s not only how you appear on your website but when people see you, email you or on twitter. It must match. Is your marketing saying what you want it to? Does it align with your values? Is it truly crystal clear what you do?
You should work on developing an elevator pitch and a great way to do that is with this template:
“I am ___ and I help ____ by ____ “
Put Yourself In Your Customers Shoes
Think like your ideal customer. A great exercise is to try and truly connect with your ideal reader by fleshing out a character. Try to get inside their head and see your products or services from their point of view, I write a mock journal entry and try to figure out what would be troubling them and what do they want the most.
How do they experience what you do, and how does it make them feel?
What’s Your Purple Cow?
What is it you do that makes you stand out from the crowd? Use a free credit to listen to Seth Godin’s Purple Cow.
Share Your Strengths
What are your best abilities, do you know your greatest strengths? Choose an unbiased person, who knows you well, to help you decide what your top attributes are; your brand should be based around your unique strengths and abilities.
Examples Of My Favourite Brands:
Expert Guide: Build a brand mood board with Canva
Ultimately, a little brainstorming is required. If you want to get even deeper into how you can truly develop a strong brand, check out my new book:
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